hoRRReg

The song moves to the rhythm, as if the social media feed itself has come to life: poses, shots, likes, endless ‘say cheese’. Everything sparkles with narcissism, but with a light playfulness, where irony is also part of the image. This is not about deep drama, but about how the dance floor turns into a catwalk, and every glance becomes a little performance for the camera.

There is a sense of boldness and sweetness at the same time: ‘yes, I know you're looking at me, and that's exactly why you should keep looking.’ Self-irony turned into confidence, and confidence presented as a game. The result is a bright, slightly daring chronicle of a generation where attention is currency, and dancing and selfies are the best way to remind the world: ‘I exist.’

Producer: Jemsy